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By John Glenday, Reporter

January 26, 2022 | 2 min read

Snap is bolstering its augmented reality (AR) commerce and shopping functionality with the introduction of catalog-powered Lenses designed to simplify the experience of brands and consumers.

Built around the user experience (UX), the upgrade focuses on the ability to try before you buy, with customers able to see how they look before sourcing product prices and descriptions and navigating to a unique purchase URL.

Snap promises real-time results for brands as a result of the changes, which will facilitate instantaneous feedback on what is catching the eye of gen Z and millenial audiences. A streamlined Lens Web Builder will also permit beauty brands to rustle up a custom Shopping Lens in as little as two minutes.

AR Shopping enables brands to offer try-on experiences for make-up, shoes, watches and glasses to make achieving the desired look easier than ever.

Jeremi Gorman, chief business officer at Snap, said: “Augmented reality is changing the way we shop, play and learn, and transforming how businesses tell their stories and sell their products. Starting today, our revamped AR Shopping Lenses will mean a more engaging experience for our Snapchat community, and enable a faster, easier way to build Lenses for businesses – directly linking Lenses to existing product catalogs for real-time analytics and R&D about which products resonate with gen Z and millennial audiences.”

Snap has won over audiences to the wonders of AR shopping, with 200 million engaging with the technology every day for a range of experiences that span entertainment, education and the arts, as well as commerce.

In its most recent partnership Snap teamed up with PepsiCo Lays to demonstrate a new range of ultra-thin crisps.

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