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Marketing Agency Models Brand Strategy

When work flows, creativity flows: meet the future of creative experiences

By Jenni Baker | journalist

January 25, 2022 | 4 min read

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Truly creative work drives innovation, opportunities, and outcomes. It powers operations behind the scenes and empowers creative leaders to push for real change.

adobe workfront cmo

When creativity flows, results will follow

But the last two years have put more strain than ever on the creative process as organizations put their energy into initially staying afloat and then adapting to new ways of working. Creativity fell by the wayside for many.

With the digital world evolving faster than it ever has done before, the creative experience is having to change and evolve along with it. So, what does the evolving creative experience look like and where is it heading?

This is what Adobe Workfront sought to answer in a new survey of 400 US-based creative professionals.

Among its many findings, the report highlights how limited the creative experience currently is for many with only 30% of a Creative’s day being spent on actual creative work. Similarly, 68% of Creatives say it’s also getting harder to produce content globally because of remote working and disconnection from broader company strategies – a major challenge in a digital, global era.

The report also explores the challenges inhibiting creativity and delves into how to overcome such factors through a dexterous, hybrid, and digital-first approach.

Download the full report below now to better understand how the creative experience is changing and how best to unlock creativity in your teams.

Marketing Agency Models Brand Strategy

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Adobe Workfront

Work management. Built for the enterprise. Connect, collaborate, and execute on complex workflows - from anywhere.

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