The Drum Awards Festival - Extended Deadline

-d -h -min -sec


By Hannah Bowler, Senior reporter

January 24, 2022 | 2 min read

Toy Story, The Simpsons and The Walking Dead are among the franchises leveraged by Disney+ in its latest pan-EMEA ad campaign.

In its attempt to drive subscribers, the ‘House of Disney+’ campaign blends live-action and CGI for a one-minute TV spot.

Set in an apartment complex with a silhouette resembling the Disney Castle, the ad takes viewers into six apartments, each showing a different live-action scene inspired by Disney hits while a remix of Billy Fury’s Wondrous Place soundtracks the ad.

“Disney is synonymous with timeless storytelling and with this campaign we want to make sure viewers understand Disney+ is the home of a wide variety of iconic content,” said Usama Al-Qassab, the EMEA vice-president of marketing at Disney+.

The campaign will run across TV, cinema and on social, and launches ahead of upcoming releases Pam and Tommy, The King’s Man and the latest series of The Walking Dead.

Publicis Groupe-owned Leo Burnett London created the ad with Jack Ian Pons Jewell directing.

Publicis Groupe UK’s chief creative officer Ben Mooge said: “Disney has almost 100 years of rich heritage in setting the bar on storytelling and production, so we’ve brought the same care and craft in bringing this familiar yet surprising ‘House of Disney+’ to life.”

The ad drops as Disney EMEA prepares to take back exclusive control of its shows from Netflix. TV analyst firm Digital i estimate that Netflix UK could lose up to 750,000 subscribers if audiences decide to follow their favorite shows and leave – the equivalent of £90m a year.

Shows set to leave Netflix include How I Met Your Mother, Sons of Anarchy and Modern Family. The latter is Netflix’s most-streamed series in Europe, according to Digital i.

EMEA Future of TV Svod

More from EMEA

View all