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Modern Marketing Brand Strategy Groupon

Groupon partners with Rob ‘Gronk’ Gronkowski to offer the chance to ‘party like a player’


By Webb Wright | Reporter

January 24, 2022 | 4 min read

Groupon is offering the chance to win a lavish Super Bowl party in Gronk’s mansion. The campaign is one of many attempts from brands to draft off the growing Super Bowl buzz.


Groupon is offering the chance to ‘party like a player’

Groupon has partnered with Tampa Bay Buccaneers tight end Rob ‘Gronk’ Gronkowski to launch ‘party like a player.’ The campaign offers NFL fans the chance to win a Super Bowl viewing party at Gronk’s mansion in Foxborough, Mass. News of the campaign comes amid a building flurry of brands looking to hijack some of the Super Bowl hype.

The winner of the Groupon campaign will be flown to Boston, along with up to 15 friends and family members, at which point they’ll be escorted to Gronk’s 4,486-square-foot home. Gronk, unfortunately, will not be present. But Groupon appears to have truly gone above and beyond to provide the materials for an over-the-top party experience, including (but not limited to) an indoor bounce house, mini golf and hot stone massages.

Groupon added some humor into the campaign’s 30-second video spot by juxtaposing a monologue from Gronk, in which he’s describing a very “chill” party experience, with footage of Groupon employees opening trucks filled with everything from an inflatable palm tree to what appears to be a medieval wheeled cannon – in other words, fixings for a party that will almost certainly be a step or two beyond “chill.”

Groupon is offering a range of prizes beyond the bacchanalian viewing party, including a trip for two to Las Vegas hosted by MGM and another trip for two to Cancún hosted by Great Value Vacations.

“Even if you’re not able to party like a player, we all know that experiences connect us and create unforgettable memories that last a lifetime,” Melanie Hellenga, Groupon’s vice-president of brand, said in a statement. “With thousands of incredible experiences, we hope consumers will think of Groupon when they are looking for the biggest selection of local experiences any one marketplace has to offer.”

Fans who are interested in a chance to win any one of the prizes offered in the campaign can visit The entry period for the grand prize runs from today until February 2, and fans “will have a chance to enter to win bonus baller prizes through Feb 13,” according to Groupon.

Groupon is not among the brands ponying up a reported $6.5m to advertise during the live broadcast. It ran a spot in 2018 starring Tiffany Haddish. It also notoriously aired three spots in 2011, which were widely regarded as among the biggest flops of all time. The creative was meant to parody charity endorsements made by celebrities, but ended up earning the scorn of the internet.

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