The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Creative Jon Hamm Creative Works

Ad of the Day: Mad Men’s Jon Hamm experiences FOMO as Apple TV+ snubs actor

Author

By Amy Houston, Senior Reporter

January 24, 2022 | 2 min read

Actor Jon Hamm, known for his role as Don Draper in Mad Men, stars in TBWA\Media Arts Lab’s tongue-in-cheek spot for Apple TV+.

b

Jon Hamm stars in Apple TV+ ad

The premise of the campaign is that the streaming service features work from some of Hollywood’s biggest names... except Jon Hamm.

In the ad, viewers see smooth-talking Hamm hanging out at his luxurious home flicking through the Apple TV+ offerings and wondering if he’s done something to annoy the company as he realizes none of his work is available to watch.

b

Addressing the camera, Hamm says: “Hey, Apple, did I do something to offend you? I mean, Samuel L. Jackson, Billie Eilish, Tom Holland. Chris Evans? What about Jon Hamm?”

Worriedly he jumps on a call with A-list friend Tom Hanks trying to get a part in his next film, which doesn’t seem to go to plan.

b

The campaign first aired this weekend during the NFL play-off coverage and will be further supported by TV, digital and social media.

Apple: Everyone But Jon Hamm by TBWA\Media Arts Lab

By Apple

Overall Rating 4/5

Vote now
Creative Jon Hamm Creative Works

More from Creative

View all

Trending

Industry insights

View all
Add your own content +