Titans running back Derrick Henry delivers FedEx spot just in time for NFL playoffs

FedEx has teamed up with NFL star Derrick Henry to highlight the benefits that small businesses can reap from trusting FedEx to manage their shipping during an especially challenging time.

FedEx today launched a new ad, titled ‘Little Mistake, Big Demand,' designed to spotlight how small businesses can benefit from making FedEx their transportation and shipping partner.

Directed by Noam Murro, known for his work on blockbusters including 300: Rise of an Empire and Smart People, the ad stars Tennessee Titans running back Derrick Henry. Henry, trying to tweet at Titan fans, instead accidentally tags @TitanPans, a small kitchen supply store. As a result, Maya Titan’s pan business starts trending – leading to a surge in orders that is so substantial that it breaks the internet. Luckily, even with satellites exploding, Maya can rest easy knowing that FedEx is helping her stay abreast of countless online orders.

“This campaign plays off of the idea that small businesses face uncertainty all of the time,” said Monica Skipper, FedEx’s vice-president of global brand and reputation, “and FedEx has the e-commerce solutions to help you be ready for what’s next for your business.”

The spot was brought to life in conjunction with creatives at BBDO. The agency’s senior vice-president and senior creative director Banks Noel told The Drum that the mission was simple: to capture the unique challenges faced by small businesses during this moment in time and “dramatize that” with the help of Henry.

The spot airs tomorrow, as Henry returns to the Titans – just in time for playoffs – following a hiatus after he suffered a foot fracture in October. It aims to help the shipping giant maintain momentum after an especially strong end-of-year. The company’s latest earnings, reported in December, indicated better-than-expected revenues, amid what the company’s president and chief operating officer Raj Subramaniam called “unprecedented levels of shopping and shipping this holiday season.”

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