Ryan Reynolds appeared in a new ad for Mint Mobile to tout the brand’s low monthly rates. To prove its commitment to keeping those rates low, the brand shunned professional directors — choosing instead to have the ad filmed by one of Reynolds’ young kids.
Mint Mobile and Ryan Reynolds are at it again. This time, the now-ubiquitous actor blends a message of frugality in with the adorable antics of a young child behind the camera.
In the ad, Reynolds appears in front of a green screen, unshaven and somewhat shabbily dressed (at least by Hollywood standards). The footage is shaky, as if the cameraperson had a few drinks prior to the shoot. Reynolds goes on to explain the reason behind the unusual setting: “At Mint Mobile, we’re always looking for innovative ways to save you money,” he says. “That’s why instead of hiring an expensive director for this commercial, we found someone willing to work for candy and approval.” The camera angle then drops, as if its operator’s attention was captured by some kind of shiny object off-set. “Hey sweetie, daddy’s face is up here,” Reynolds says gently. The child dutifully returns the camera to its original position with a giggle.
Mint Mobile says its new ad is “Kid Tested, Dad Approved.” It’s an extension of the brand’s core mission to provide wireless service to its customers for $15 per month.
Ryan Reynolds has recently become a common sight in the world of advertising. In December 2021, he appeared alongside Sir Richard Branson to announce a new partnership between his Aviation American Gin and Branson’s Virgin Voyages. At around the same time, his voice also appeared in a tongue-in-cheek Peloton ad that also featured actor Chris Noth. Reynolds is also the Chief Creative Officer at MNTN (pronounced “mountain”), a company which “builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television.” Reynolds assumed his position as CCO after the company acquired Maximum Effort Marketing, an agency that Reynolds co-founded in 2018. MNTN also acquired QuickFrame — a video production platform — earlier this week.