Ad of the Day Creativity Creative Works

Ad of the Day: Tropicana adds a drop of sunshine to a catastrophic day


By Amy Houston | Reporter

January 20, 2022 | 3 min read

Tropicana and creative agency partner Cramer-Krasselt have released a tongue-in-cheek disaster-style ad as part of its ‘Sip Your Sunshine‘ marketing push.

‘Just Another Day’ is a two-minute-long comical insight into extreme events that would definitely interrupt the course of your day, with the tagline being that the juice brand will always be there to raise a glass and a smile.


Director Nick Ball, whose work includes Wrigley’s Extra ‘For When It’s Time, added his touch to the spot.


Tropicana’s ‘Just Another Day’ campaign

In the video, viewers are privy to a family’s breakfast scene that is interrupted by a dodgy table that keeps falling over, a grizzly monster lurking under a young kid‘s bed and finally an astronaut falling through a living room ceiling.


Contradicting the catastrophic scenes, the film is soundtracked by the uplifting voice of Ella Fitzgerald singing ‘It’s A Lovely Day Today’.

The campaign film will be supported by four 15-second spots that will be amplified across digital and social channels.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Tropicana: Just Another Day by Cramer-Krasselt

By Tropicana

Overall Rating 4/5

Vote now
Ad of the Day Creativity Creative Works

More from Ad of the Day

View all


Industry insights

View all
Add your own content +