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Walkers multi-million-pound comeback features ad shot from bottom of crisp bag


By Amy Houston | Senior Reporter

January 18, 2022 | 3 min read

Walkers might be leaving other snack brands feeling a little salty as it positions itself as ‘Britain’s Most-Loved Crisps’ in a new campaign by agency VCCP London.


Walkers ‘Britain’s Most Loved Crisps’ by VCCP London

In a playful video, the food manufacturing company aims to remind crisp fans everywhere that simply no other brand compares. This comes after Walkers were momentarily absent from UK supermarket shelves due to shortages.

In a unique twist, the entire ad is shot from the bottom of the crisp packet as viewers see snack connoisseurs enjoy the flavorsome chips, while Madness’s It Must Be Love plays in the background.


“We’re really excited about this latest work for Walkers and the story it tells,” said Ross Neil, deputy executive creative director at VCCP London.

“From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag, and all the weird and wonderful ways we enjoy them in between, we’re reminding the nation that we’re still Britain’s most-loved crisp.”

The multi-million-pound campaign has launched with a 30-second hero film making its debut on TV yesterday, running until February 25, and will be supported by social media and in-store activations. Media has been planned and executed by OMD and Sips+Bites.


“Many of the nation’s favorite snacks are now widely available, and we are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our brands,” added Fernando Kahane, senior marketing director for Walkers Snacks at PepsiCo.

“No matter how you enjoy your crisps, there really is a Walkers for everyone, and we’re so pleased that consumers can now get their hands on many of our SKUs that they know and love.”

Walkers: Britain’s Most-Loved Crisps by VCCP London

By Walkers

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