Motorway pulls into ad fast lane with ITV Six Nations sponsorship
Used car app Motorway will sponsor the ITV Six Nations over the next two years
The two-year deal to build the brand over the medium term will see it enjoy broadcast coverage across ITV and STV in addition to a digital presence on ITV Hub, as well as a push on the broadcaster’s social channels.
Brokered by media agency MG OMD, the campaign will reach viewers through a parcel of custom creative executions and idents crafted by Wonderwood Studios.
Lloyd Page, chief marketing officer at Motorway, said: “This sponsorship gives us a fantastic opportunity to continue driving awareness of Motorway as the best way for people to sell their car for free.”
Simon Daglish, deputy managing director of ITV Commercial, added: “This fantastic new deal brings ITV together with an emerging major player in the market, extending their brand reach to a whole new audience and providing an opportunity for us to work with them on a comprehensive and innovative sponsorship package.”
The sports marketing tie-up guarantees exposure for Motorway during 10 matches of the six-week tournament, kicking off with a clash between Wales and Ireland in Dublin on February 5.
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