Today’s consumers are increasingly concerned with protecting their personal data. At the same time, global privacy regulations like the GDPR, CCPA, and more continue to drive dramatic changes in the digital privacy landscape.
While 70% of consumers report that trust is more important than ever, they also want personalized experiences. This creates a challenge for marketers, advertisers, and publishers to respect customers’ privacy and comply with privacy regulations while also driving opt-ins and delivering compelling user experiences. The solution for companies to bring privacy and personalization together through transparency, choice, and trust? A consent management platform.
In this eBook, you’ll learn about important regulatory requirements, the role the tech industry plays in consent management, and best practices for setting up and leveraging a consent management platform.
Complete your details below to download ‘How to Build Trust and Value Privacy with a Consent Management Platform’ now: