Tottenham stars front Getir courier fan chants
Grocery delivery brand Getir has turned to Premier League club Tottenham Hotspur to promote its ultrafast courier delivery service in a new digital campaign.
Communicating the speed and efficiency of ordering everything from fruit squash to umbrellas and wraps the vocal campaign has been prepared by Neverland to depict how life's necessities are only a matter of minutes away, all while fans chant from the terraces about the service to communicate the joy of rapid deliveries in verse.
As part of a three-year stint as official training wear partner for the club, the initiative saw players Heung-Min Son, Tanguy Ndombele, Pierluigi Gollini and Bryan Gil put the service through its paces.
The targeted campaign embraces Automatic Content Recognition to route the football-themed messaging directly to households watching sports, distributing the Getir ads across all devices in real-time.
Louise Temperley, general manager of Wavemaker Select, which handled media planning and buying, said: “The Spurs partnership is a really exciting step in Getir’s growth. We’re delighted to be involved in expanding out this content to people consuming sports content, through smart use of data & tech, reaching people in the moment with a relevant Getir message.”
Launched last year Getir is now active in 20 UK cities with ambitions to expand at pace nationwide, exemplified by the recent acquisition of rivals Weezy in November as it seeks to dethrone Deliveroo.