Future of TV Whitepapers Brand Strategy

Everything you need to know about the 2021 CTV viewer

January 6, 2022 | 4 min read

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The nature of how we watch TV is evolving. Accelerated by the pandemic, the new and fragmented viewership behaviors are becoming permanent habits. To understand how and why TV viewership is evolving, Samsung Ads Europe partnered with Ipsos, the leading market research agency, to dig deeper into key factors driving content consumption preferences today.

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From linear, to Netflix, to their Xbox, viewers today are hard to track and harder to engage.

The research report, covering five major European countries – UK, Germany, Spain, France and Italy – provides a comprehensive picture of European CTV viewers and how they engage with TV content.

In this report you will learn:

  • Which TV viewership habits are set to stay

  • Key drivers behind the growing adoption of streaming

  • The evolving role of TV, streaming and linear

  • Ad effectiveness on CTV and much more…

Fill in the form below to download the report:

Future of TV Whitepapers Brand Strategy

Content created with:

Samsung Ads

Samsung Ads delivers Advanced TV advertising at scale. Our Smart TV advertising solutions are built on a unique source of TV data from Samsung Smart TVs. Samsung...

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