The nature of how we watch TV is evolving. Accelerated by the pandemic, the new and fragmented viewership behaviors are becoming permanent habits. To understand how and why TV viewership is evolving, Samsung Ads Europe partnered with Ipsos, the leading market research agency, to dig deeper into key factors driving content consumption preferences today.
The research report, covering five major European countries – UK, Germany, Spain, France and Italy – provides a comprehensive picture of European CTV viewers and how they engage with TV content.
In this report you will learn:
Which TV viewership habits are set to stay
Key drivers behind the growing adoption of streaming
The evolving role of TV, streaming and linear
Ad effectiveness on CTV and much more…
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