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Guerilla Marketing COVID-19 Media Planning and Buying

Germany enlists 700 sheep and goats for its vaccine drive

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By Hannah Bowler, Senior Reporter

January 4, 2022 | 2 min read

Germany has enlisted the help of 700 sheep and goats to encourage more people to take up the vaccine.

Germany uses 700 sheep and goats to encourage vaccine take-up

Germany uses 700 sheep and goats to encourage vaccine take-up

As part of Germany's vaccine drive, the livestock were coxed with bread to form the shape of a 100-metre vaccine needle in a field south of Hamburg.

“Sheep are such likeable animals — maybe they can get the message over better,” said Hanspeter Etzold the stunt's organizer.

News agency dpa reported that the shepherd Wiebke Schmidt-Kochan spent days practicing with the animals but it worked seamlessly when they were let out into the field.

According to Our World Data, 71% of the German population is fully vaccinated and 38.9% of the population has taken up the booster.

Guerilla Marketing COVID-19 Media Planning and Buying

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