The Drum Awards Festival - Social Purpose

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By Hannah Bowler | Senior Reporter

December 25, 2021 | 1 min read

Amazon has followed up its August ’Prime Changes Everything’ campaign by retelling the stories of Medusa and Napoleon for two 30-second ad spots.

The TV and social ads follow Amazon’s contemporary retelling of Rapunzel and Cleopatra, who had alternative happy endings after ordering from Prime.

Creative agency Joint is behind the campaign, which was written by PJ Kirby, Rory Robinson, Algy Sharman and Jack Brough, and directed by Wayne McClammy at Hungry Man.

The first ad features Medusa, who buys a pair of glasses from Prime to fix her problem of turning her friends into stone – Nicki Minaj’s Chun-Li provides the backing track.

Napoleon on the other hand is an aspiring stand-up comedian after watching an episode of The Marvelous Mrs Maisel and orders a microphone to perform to his troops.

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