The Drum Network Podcast: marketing to the marginalised

By The Drum Network | Staff Writer

Jellyfish

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The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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December 23, 2021 | 2 min read

In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised. From a lack of representation within brands and agencies to well-meaning but flawed approaches, there is still a lot of work to be done in order to create a genuinely inclusive strategy.

The Drum' senior reporter Chris Sutcliffe is joined by Jellyfish's Abigail Balfe, GottaBe's Tomasz Dyl and Ogilvy's Victoria Day in order to ask the question: 'are we making progress when it comes to marketing to the marginalised?'

From which brands are succeeding, to whether it is ever possible to market effectively without input from the people we are marketing to, this episode is a capper to The Drum's Marketing and the Marginalised deep dive.

The Drum Network Podcast is available on Spotify, iTunes, Google Play, or your favourite podcast app.

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Jellyfish is a marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth.

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Ogilvy is all about depth and breadth - we have London's broadest and deepest skillset in communications our award-winning teams work fluidly across our core capabilities Advertising Brand & Content, Experience, PR and Influence. And we have the UK's largest dedicated team of award-winning behavioural scientists in-house.

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