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By Hannah Bowler, Senior Reporter

December 21, 2021 | 1 min read

Wren Kitchens has tapped The Greatest Showman director Michael Gracey and the film’s choreographer Ashley Wallen to create its own musical within its kitchen showroom.

The one-and-half-minute film is a continuous musical sequence backed to the soundtrack of Sammy Davis Jr’s If They Could See Me Now, from the 1966 Broadway musical Sweet Charity. The orchestral accompaniment was re-recorded through Leland Music at Abbey Road Studios and composed by Guy Farley using Sammy Davis Jr’s original vocal recording.

Tribal Worldwide is the ad agency behind the campaign and its business director William Gibb said: “This is our fourth campaign for Wren Kitchens and easily our biggest endeavor, so many people behind the scenes at Wren have moved mountains to get this done.“

The TV ad has been rolled out in the UK and US with 15, 30 and 60-second cuts. The campaign will also feature in print, on radio and social.

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