Stonewall wants LGBTQ+ community to ‘kiss goodbye to hate’ this Christmas
This Christmas, Stonewall have launched a campaign encouraging the LGBTQ+ community to “kiss goodbye to hate” underneath a rainbow mistletoe.
Stonewall wants to combat rising hate crime against the LGBTQ+ community
The ‘Proud Mistletoe’ campaign, created in collaboration with Gay Times and Ogilvy, has launched after the UK Government’s own National LGBT Survey found that 40% of respondents experienced a negative incident in the 12 months before the survey, rising to an astonishing 54% for trans people. Since then, reports of hate crime have increased even further.
In the spot, the soundtrack of news reports detailing shocking and homophobic attacks against the LGBTQ+ community are undercut by music and scenes of happy couples kissing under a rainbow mistletoe.
Stonewall says it wants to help create a world where people can show affections, regardless of gender or sexual orientation, and aims to continue on the legacy of historical LGBTQ+ trailblazers, who used kiss-ins as a form of protest in the 1970s and 80s.
The community can get involved digitally, either at home or while out and about, by kissing under the new Stonewall #proudmistletoe Instagram filter. Any donations made to support Stonewall’s vital work will also be automatically entered into a prize draw to win a Proud Mistletoe.
