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Ad of the Day: Hope for Justice animation offers hope in the face of trafficking brutality

Human trafficking NGO Hope for Justice has released an animated film reimagining a victim as a toy who has been broken and damaged but that is fixed up and looked after by Hope.

Created and produced by Manchester-based agency Flow Creative the one and half minute video is part of Hope for Justice’s Christmas appeal.

Flow’s creative director Karl Doran said the film had to be emotive and show the “brutal reality of human trafficking and modern slavery,” but in the creative Flow “wanted to retain a sense of hope too, showing the bravery and resilience of the survivors.”

The film tells the story of a trafficking victim, Emily, who has her passport taken and suffers abuse at the hands of traffickers but also who is saved from her suffering.

“The balance of emotion, resilience, and hope fits the subject matter perfectly and shows how we can help,” said Jaimie Crowther, marketing and campaigns specialist at Hope for Justice.

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