Ad of the Day: Dollar Shave Club shames razor borrowers
Unilever-owned razor subscription brand Dollar Shave Club has launched a ’Relationship Saver’ campaign, telling the all-too-familiar tale of going to use your razor only to find someone else’s hair on it.
It features one girlfriend’s mission to shave every part of her body with her boyfriend’s razor after opting out of using her own. The concept was inspired by the fact that nearly one in four women (24.4%) admit to having used someone else’s razor.
The TV ad spot will run across broadcast and cable networks in the US later this month alongside social and digital cuts.
“Great razors like ours get borrowed even if you don’t realize it… by significant others, roommates, friends, family, you name it,“ said Kerry Sullivan, chief marketing officer at Dollar Shave Club. “There’s no better time to get your loved ones their very own quality razor than during the holiday season.“
The 30-second campaign was developed in-house with Dollar Shave Club creating the strapline: ’Because you shouldn’t have to choose between a close shave and staying close to your partner.’