Digital Transformation Brand Strategy Media Planning and Buying

The 3 essentials to profit from automated TV buying

December 15, 2021 | 5 min read

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The advertising industry is currently operating in a challenging environment featuring many unprecedented factors, all of which are producing a unique set of pressures on costs and efficiencies. In the face of declining revenues, the new mantra is to do more with less, to become faster, smarter, and more agile in response to adversity and thus continue to be profitable both in the short and the longer term.

The 3 essentials to profit from automated TV buying

How automated media buying features three essentials that contribute to success

As a result, new business processes are rapidly evolving that are designed not only for greater business efficiency but also to keep up with increasingly volatile market movements, both of which are crucial factors in maintaining profitability. In the conventional advertising industry workflow, for example, the critical stage of media buying, sitting at the juncture of advertiser, ad agency, and broadcaster as it does, is a prime candidate for transformative remodeling to maximize efficiency and effectiveness.

Download the whitepaper by completing your details below: This paper shows how automated media buying for linear TV can provide a powerful route to continued and sustained profitability for ad agencies and their associated stakeholders and how it features three essentials that contribute to its success:

  • Effective automation: improve your efficiency and scale your business

  • Optimization: increase your profits by optimizing media buys

  • Customer satisfaction: increase the value to your customers and meet your objectives faster, better and smarter

Before examining these in more detail, first the report looks at the challenges the industry is facing, the scale of the problems involved, and how some organizations are already pivoting towards new, more agile business practices to mitigate against them and remain profitable.

Digital Transformation Brand Strategy Media Planning and Buying

Content created with:

Vidispine – An Arvato Systems Brand

We enable companies working with media to focus on their core business by providing easy access to technology that supports their business needs. Get the maximum value from your assets, rights, media inventory and market with your platform. Vidispine is a brand of the Arvato Systems Group. So, the Arvato Systems brand Vidispine stands for our comprehensive products and services for the media industry. Our solution approach orchestrates and integrates the seamless workflows needed by today’s media enterprises. Plus, as a part of the Bertelsmann-owned Arvato network, we have the unique capability to work across the entire value chain. Our business relationships are personal; we work with our clients as partners, so that together we can achieve long-term success.

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