Melbourne City FC has appointed Singapore-based MyRepublic as its official Internet provider for both its men’s and women’s teams.
The partnership came to effect on this past Sunday’s Melbourne derby in the A-League between City and Melbourne Victory. MyRepublic’s logo was featured on the sleeve and back of City’s jerseys and training kit.
“We are thrilled to partner with a business that is focused on becoming a market leader in the next generation of networks. Our fans want to see the fastest players on the pitch and I’m sure they want their club to partner with the best brands off the pitch,” said Brad Rowse, the chief executive officer of Melbourne City FC.
“With MyRepublic we have opened a door for them to experience a genuinely trailblazing proposition and lightning speed internet connectivity. We look forward to partnering with MyRepublic in using football as a key platform to strengthen social and community bonding in Australia.”
This is the first time that MyRepublic has sponsored a football team and its chief marketing officer and country manager for Australia, Ji Jing explained the telco wants to deepen its role in the community.
“This partnership is a meeting of like-minded brands. Like City, we play to win, and we believe in breaking barriers and smashing glass ceilings along the way. As an ISP who operates across Singapore, Australia, and New Zealand, we are a champion for diversity and inclusion and are thrilled to support both the men’s and women’s teams,” he said.
“We hope to bring the fans closer to the football action, as we line up a slew of marketing activities and unique experiences for football fans country-wide.”