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By Amy Houston | Reporter

December 14, 2021 | 2 min read

Iconic American car manufacture Chevrolet has premiered a heartfelt holiday spot centered around love, redemption and restoration.

Based on true events, ‘Holiday Ride’ opens with some downbeat guitar chords as we see an older man try to get into the Christmas spirit by hanging up a wreath on the door of his garage. Inside rests a 1966 Chevy Impala, and as the main character sits in the front seat he is flooded with memories of his late wife.

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Noticing that her dad is feeling reflective, his daughter speaks to local mechanics to see if they are able to restore the classic car. They secretly get to work on the project, and when the father is presented with the gleaming restored car he notes that it is the “best Christmas gift I could ever have.”

The four-minute-long film was devised by creative agency Commonwealth//McCann and worked on by three Academy Award winners: Tom Hooper, a famed director whose work includes The King’s Speech and The Danish Girl; composer Rachel Portman OBE; and cinematographer Claudio Miranda.

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The campaign will be supported by social media activations and will be broadcast nationally from this week.

Keep up with all the latest Christmas ads here.

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