Getir launches first Christmas ad as rapid grocery delivery battle heats up
No matter how much preparation you put into planning Christmas dinner, sometimes things just don’t go according to plan. Getir, the grocery delivery service app, is leaning into these mishaps for its first ever festive campaign.
In the first spot viewers see the main character run out of chocolates and in the second we see him burn the Christmas pud, but the family’s dining plans stay on track with the help of Getir delivery services.
Getir's first UK Christmas ad
“We’re excited to share our first ever Christmas campaign as the nation begins its final countdown toward the big day. We know all too well that this time of year is always a busy one, but our message is clear to all our customers – Getir is here as your trusty companion, helping to save the day and give you back precious time this Christmas,” said Nicholas Casby, head of marketing at Getir UK.
“No matter what goes wrong in the kitchen, or which essentials you’ve forgotten, we’re open every day this season to ensure our customers can enjoy a Christmas worth remembering.”
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Getir was founded in 2015 in Istanbul and is relatively new to the UK market, but with the pandemic accelerating the growth of the rapid grocery delivery service sector, the brand has been ramping up its marketing efforts.
Multiple lockdowns, in-person shopping anxiety and difficulties in obtaining suitable delivery time slots with big supermarket chains have seen people turn to rapid delivery services from the likes of Getir, Dija and Gorillas, but experts warn that the hype may fade.
“[Is there] a bubble? Yes,” Sucharita Kodali, principal analyst at Forrester specializing in e-commerce and consumer retail, told The Drum back in August.
“This is like the flash sale and daily deal bubble from several years ago. Or the subscription box bubble. Or the Uber-for-X bubble. There is a shakeout and some of the top players remaining will merge, like what happened in restaurant delivery.”
For more on the reinvention of retail, check out The Drum’s Retail hub, where we explore everything from livestreaming e-commerce to AR shopping and conscious consumerism – plus keep up with all the latest Christmas ads from around the globe here.