British social media publisher LadBible has debuted its first e-commerce live broadcast after partnering with TikTok to host the closing live show of its ‘On Trend’ event.
The e-commerce event sees the publisher broadcast direct to its audience, boosting engagement with new and entertaining experiences.
Hosted on the @ladbible TikTok account, the two-day live shopping event makes buying fun by offering participants exclusive offers and discounts from popular brands, served against a backdrop of entertainment from creators and musicians.
The centerpiece of these efforts is ‘Win to Play,‘ a quiz format created by LadBible Group that puts avid gamers to the test with a series of gaming-related questions for the chance to win a PS5 or Nintendo Switch.
Sam Oakley, director of social video at LadBible Group, said: “We are always looking for new ways to entertain and give our audience new things to discover and experience. We are proud to work together with TikTok and look forward to seeing our community enjoy a virtual shopping experience.”
A concerted cross-promotion drive will see editorial content appear across LadBible’s full electronic footprint, including UniLad and GamingBible’s Facebook, Instagram and websites and an in-app announcement from TikTok.
LadBible’s e-commerce foray dovetails with a broader campaign that sees brands such as Charlotte Tilbury, LookFantastic, Nutri Bullet and Guinness World Records host live shopping events of their own.
LadBible has been busy with an international expansion drive over the past year, opening offices in Ireland, Australia and New Zealand.