Burger King sides with McDonald’s for a charitable cause

Burger King has chipped into the Ronald McDonald Houses Foundation, a charitable foundation supporting children with illnesses, by encouraging sales of its rival’s fries – for which McDonald’s is donating one Polish Zloty from every serving sold.

Offering participants a free Whopper Junior as an incentive, the pan-fast food promotion sees McDonald’s host a McHappy Day charity event on Saturday December 11 when the nationwide promotion goes live.

In aid of its rival, Burger King has chosen to support the event by offering a free burger to any customer who presents a McDonald’s receipt at any Polish restaurant during the event.

Zuzanna Kilar-Tyczynska, brand manager at Burger King Poland, said: “[At] Burger King we want the world to be a better place and we know that our guests feel the same way. That is why, not for the first and not for the last time, we are involved in a cause that can change the lives of many families for the better. Matters such as helping the needy are beyond all divisions.”

Devised by agency 180heartbeats + JUNG v MATT, the altruistic campaign follows an ‘Order from McDonald’s’ call by the burger giant intended to encourage diners to dine at its competitor’s restaurants to kickstart the leisure industry.