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Fast Food Brand Strategy Charity Fundraising

Burger King sides with McDonald’s for a charitable cause

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By John Glenday, Reporter

December 10, 2021 | 2 min read

Burger King has chipped into the Ronald McDonald Houses Foundation, a charitable foundation supporting children with illnesses, by encouraging sales of its rival’s fries – for which McDonald’s is donating one Polish Zloty from every serving sold.

Burger King

The two rival burger chains have teamed up to support the Ronald McDonald Houses Foundation

Offering participants a free Whopper Junior as an incentive, the pan-fast food promotion sees McDonald’s host a McHappy Day charity event on Saturday December 11 when the nationwide promotion goes live.

In aid of its rival, Burger King has chosen to support the event by offering a free burger to any customer who presents a McDonald’s receipt at any Polish restaurant during the event.

Zuzanna Kilar-Tyczynska, brand manager at Burger King Poland, said: “[At] Burger King we want the world to be a better place and we know that our guests feel the same way. That is why, not for the first and not for the last time, we are involved in a cause that can change the lives of many families for the better. Matters such as helping the needy are beyond all divisions.”

Devised by agency 180heartbeats + JUNG v MATT, the altruistic campaign follows an ‘Order from McDonald’s’ call by the burger giant intended to encourage diners to dine at its competitor’s restaurants to kickstart the leisure industry.

Fast Food Brand Strategy Charity Fundraising

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Burger King

Burger King is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was...

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