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Dark Horses co-founder Simon Dent launches new sports talent agency


By Sam Bradley | Senior Reporter

December 6, 2021 | 3 min read

Dark Horses co-founder Simon Dent has launched a new talent management agency called Hero.

The agency launches with big names in British sport, including broadcasters Chris Kamara and Jeff Stelling, rugby league player Kruise Leeming and footballer Ini Umotong.

Dent, who stood down from Dark Horses last year, said: “Having worked in the business of sport for 20 years, I feel that we have identified a gap in the market and one that can really help our clients give back to the communities that they have come from.

simon dent dark horses

Dark Horses co-founder Simon Dent has launched a new talent agency, Hero

“Sports personalities and broadcasters have a platform that can be used for good and we want to help them do this. We will be offering careers advice both on and off the field, as well as ensuring that wellbeing and mental health are at the heart of everything we do.”

The new agency builds on Dent’s expertise in sports marketing and aims to help sporting stars navigate commercial concerns, engage in charity endeavors and prepare for retirement. Its founding roster builds on a number of long-term relationships with talent such as Kamara.

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The TV presenter commented: “Next year will be 10 years that I have been working closely with Simon. We’ve been a great team and he has certainly helped me navigate the journey from sports broadcaster to host of shows such as Ninja Warrior, UK’s Strongest Man and even releasing a Christmas album.

”I’m looking forward to the next 10 years working with Simon and his new agency.”

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