Modern Marketing Creative Works

Volkswagen hijacks Spotify Wrapped with electric playlist

By John Glenday | Reporter



Creative Works article

December 3, 2021 | 3 min read

Volkswagen has ensured its fleet of electric vehicles is music to the ears of Spotify listeners after sponsoring a themed takeover of the streaming service’s annual playlist of the year’s biggest hits.

Spotify Wrapped has become #Electricwrapped for the takeover, which powers an all-electric future today through choice songs such as Drake’s Charged Up, Katy Perry’s Electric and AC/DC’s High Voltage.

The purposeful twist on the annual musical round-up reaches the ears of millions as people readily share their personal most played tracks on social media, with celebrities such as Lin-Manuel Miranda, Ariana Grande and Chance the Rapper in the vanguard of this new tradition.


Volkswagen fuses music & mobility with electric Spotify playlist hijacking

Volkswagen may seem an unlikely fit for this phenomenon but ‘A Year in Electric’ has provided the perfect opportunity for a spot of uptempo dance and electronica amid a diverse line-up of tracks linked to its Spotify account, which references green energy, electricity and the environment.

Alexis Bronstorph, co-chief creative officer at Taxi, said: “It’s always fantastic when a brand can put their mission into action. Volkswagen’s commitment to carbon net neutrality is more than just a statement. We can bring this to life in really fun ways, like getting in on something we all love to share – Spotify Wrapped.”

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The curated playlist is being promoted across Volkswagen’s social channels and comes complete with luminous cover art by Montreal illustrator Oska that depicts a stylized view of a vehicle.

Volkswagen: Electric Wrapped by TAXI

By Volkswagen

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