ITV stars offload their emotional baggage in Christmas spot
ITV has marked the dawn of December with the release of a festive short film carrying a mental health message.
‘It’s been a year’ by Uncommon calls on star power including Maya Jama, Lorraine Kelly, Phillip Schofield and Gino D’Acampo to demonstrate the importance of listening to loved ones.
Directed by Motherland’s Simon Hynd, the emotional piece marks the return of the mental health campaign Britain Get Talking, in partnership with YoungMinds, Mind and SAMH, to remind viewers of the importance of communicating this Christmas.
Placing viewers in the shoes of a stressed make-up artist subjected to all the worries and woes of the stars in her care, the short concludes a long day of listening when our artist finally gets to talk about her day, reminding audiences that lending an ear can be more impactful than wagging your tongue.
Inviting all of us to pause over the holidays, the advert concludes with the message: ‘After the last couple of years, we all need an ear. Give yours this Christmas.’
ITV’s approach has been governed by a recent survey suggesting that 45% of people find it hard to open up about their problems, with a tenth of young people bottling up their troubles at Christmas over fears that they will not be listened to.
The short film debuts tonight at 10pm on ITV after I’m a Celebrity... Get Me Out of Here! with a short introduction from Ant & Dec.
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