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The 2021 Hispanic Market Report: actionable insights for marketers

November 24, 2021 | 5 min read

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In celebration of Hispanic Heritage Month and continuing its ongoing commitment to provide the most comprehensive insights into multicultural audiences, Claritas has launched its 2021 Hispanic Market Report.

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Hispanics have become a critical growth driver of the US economy

The report provides unique data, analytics and actionable industry insights on the US segment with the most growth, exploring behaviors, preferences, spending habits and more, to help marketers effectively engage the fast-growing Hispanic population, now and into the near future.

In 2021, there are over 63.6 million Hispanic Americans, representing over 19% of the total US population, which is expected to rise to 21% of the nation’s population over the next five years. With consumer buying power exceeding $2tn, Hispanics have become a critical growth driver of the US economy, making this segment a viable engine for post-pandemic growth.

This report dives deep into Hispanic preferences and consumer spending across categories including: banking and investments; internet and streaming; TV and mobile; insurance; e-commerce; retail and apparel; and food away from home.

To help you define and target the Hispanic market more precisely online and offline in the sectors where they have proven to move markets, fill in the form below to download the report:

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Claritas helps marketers Identify their best customers, Deliver campaigns to those customers across channels and Optimize and measure marketing performance.

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