Disney has marked Disney+ day by celebrating the healing power of a smile by expanding access to its streaming services in childrens’ hospitals and places of care across 30 countries to ease the fear and anxiety associated with a visit to hospital.
The initiative follows the successful conclusion of a trial run in five partner hospitals across the US, UK, France and Germany. During this test, Disney worked with children’s charity MediCinema to establish how free access to Disney+ could be integrated with children’s care.
Dr Joseph Aroulandom, head of the paediatric emergency department at Trousseau Hospital in Paris, said: “Providing a positive alternative for a child who experiences pain has been shown to improve pain relief and experience in addition to painkillers. The use of the Disney+ application greatly improves the children’s experience during their stay in our department.”
Disney’s hospital drive follows a partnership with health technology brand Royal Philips to integrate lighting, projections and sound to provide custom animations of characters such as Mickey Mouse and The Little Mermaid within the clinical environment of six European hospitals. This formed part of a $100m commitment to transform clinical environments with interactive installations and activities.
Disney has offered longstanding support to children’s hospitals dating from a visit by Walt Disney himself to Great Ormond Street Children’s Hospital in London in 1951. More recently Disney donated £1 from every download of its Disney Fairies app to the hospital in a 2019 Christmas campaign.