Digital Transformation Brand Purpose SMEs

Watch now: how can marketing & digital transformation help small businesses?

By Jenni Baker, journalist

November 22, 2021 | 3 min read

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Small businesses may play a vital role in creating new jobs and keeping local communities afloat, but not every small business owner is equipped with the marketing know-how or the digital tools and expertise to reach their full potential. 

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Join The Drum, Facebook, a team of marketing experts + two small businesses for an unforgettable digital transformation journey

That’s why The Drum and Facebook have teamed up to launch ‘The Digital Makeover’, a four-part docuseries in which we recruit some of the best marketing brains in the business to come together and help devise innovative strategies that will kick start the digital transformation of two small businesses.

Follow the journey of both small businesses below:

Episode 1: A fresh start

In episode 1, The Drum’s co-founder and editor-in-chief, Gordon Young, introduces us to the two small businesses owners he'll be helping across the series – Jim Little of the Caurnie Soaperie and Alice Liu of Grand Tea and Imports. 

Episode 2: Meet the teams

Episode 2 sees Jim and Alice introduced to their respective digital transformation team leaders, who look to understand the challenges our two small businesses owners face and identify key areas in which they need help to improve.  

Episode 3: The big reveal

It's crunch time for our two teams as they reveal the digital transformation strategies that they believe will help to bring both businesses into the 21st Century. We also hear from team members on both sides of the Atlantic who explain the creative process behind each team's decisions.

Episode 4: Looking to the future

In our fourth and final episode, The Drum's co-founder and editor-in-chief, Gordon Young, brings the key players involved in the project back together to reflect on the journey so far and to find out what the future holds for both businesses.

Digital Transformation Brand Purpose SMEs

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