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Singapore Tourism Board brings on Mastercard to create experiences for the holiday season

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By Shawn Lim | Reporter, Asia Pacific

November 22, 2021 | 3 min read

The Singapore Tourism Board (STB) has launched 16 new local tourism and lifestyle experiences ahead of the year-end holiday season with Mastercard.

This comes after an STB and Mastercard joint study revealed the two audience segments of families and young professionals make up more than half of local cardholders.

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STB and Mastercard want to ensure the 16 experiences provide opportunities for locals to rediscover and share priceless moments

The study found that during Covid-19, domestic spending by families held steady with around 30% of their spending channelled towards dining, retail, attractions, and accommodation categories.

For young professionals, their domestic spending grew by 14%, with around 30% of their spending going towards the dining, retail, and accommodation categories.

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Based on these insights, STB and Mastercard want to ensure the 16 experiences provide opportunities for locals to rediscover and share priceless moments and spend quality time with family and friends.

Some of the experiences include creating a personalized bottle of gin at Brass Lion Distillery or being the first to savor Straits Preserves’ Ginger Garden Tea, alongside the brand’s signature marmalade and nut butter. Mastercard cardholders will also get to use 100 deals across dining, retail, attractions, and accommodation categories, including 1-for-1 promotions, discounts, and value-added gifts.

Lynette Pang, assistant chief executive of the marketing group at Singapore Tourism Board explained the pandemic has transformed human relationships on many levels.

“We hope these exclusive experiences, based on real data and insights, will encourage all of us to rediscover our city safely – and create priceless moments with our loved ones,” she said.

Deborah Heng, country manager for Singapore at Mastercard added: “Mastercard is proud to be working with the STB on an initiative that will lift the spirits of locals, and the health of the local economy. Whether enjoying fine dining, a staycation, or a guided trip through a nature reserve, these diverse experiences offer something truly priceless for those looking to rediscover Singapore’s tourism and lifestyle offerings.”

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