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Vevo expands pop-up CTV channels to attract Christmas ad spend

Vevo launches Christmas music channels on CTV sets

Vevo has launched several 24-hour Christmas-themed music channels on connected TV sets after its pop-up festive channels garnered 110m video views.

Building on the success of the Vevo Holiday pop-up channel launched in the US in 2020, the music publisher has created a permanent slot on CTV platforms in the UK and US running until New Year’s Eve.

Vevo Holiday became the publisher’s top channel during the festive season, and according to Vevo generated 3.6m hours of streaming.

In the US Vevo Holiday is available via Local Now, Pluto TV, Redbox, Samsung TV Plus and Xumo. In the UK Samsung TV Plus is hosting Vevo Christmas.

Brands can place ads on Vevo’s festive channels on CTV, mobile and desktop. There are options for one-hour ‘brought to you by’ sponsorships, linear TV block ownership and daytime ownership.

Rob Christensen, vice-president advanced television at Vevo, said the channels will allow advertisers to “align their campaigns with powerful holiday content during the biggest sales period of the year.”

According to Vevo, New Year’s Eve and Christmas Day are the top two days of viewing on Vevo CTV each year. Monthly views in December 2020 increased by 40x in the UK compared with January and October's average.

The channels will be curated with traditional and newer Christmas hits. Programming includes Home for the Holidays, Holiday Party, Top Holiday Hits, Best of 2021 and New Year’s Eve Party.

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