By Amy Houston, Senior Reporter

November 16, 2021 | 2 min read

French cognac distiller Hennessy is welcoming people from all walks of life to take a seat at their table and celebrate the beauty of sharing stories with each other.

‘Take a Seat’ highlights that often all it takes is hearing a different point of view to feel inspired, and by simply changing the table you’re sitting at, you can gain a whole new perspective.

Produced in collaboration with long-time creative partner Droga5, the film is part of the wider ‘More is Made by the Many’ platform that celebrates the expansion of self through the continued pursuit of contrasting points of view, and encourages Hennessy drinkers to invite new ideas and beliefs into their lives.

As the short film commences, viewers see the camera glide across a bustling and joyous table full of people engrossed in conversation in a seamless one-take move.


The decorated table is brought to life with artists getting creative, musicians discovering new ideas and vibrant dancers all engaged in different conversations.

Getting into ‘the mindset that there is no one mindset’ is the overarching theme of the ad, and audiences are encouraged to embrace the endless opportunities you have to grow when you share your table with others.


On the campaign, Hennessy noted: “Revolutions can start quietly. With a thought. Through a conversation. Over shared stories. By encountering a different point of view. All you have to do is take a seat at the right table. Accompany Hennessy V.S.O.P on a journey from table to table and exchange ideas. Inspire and be inspired by different people – from artists and musicians to voguers and soccer enthusiasts. Come, take a seat, and start a thought revolution.”

Creative Hennessy Cognac

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