Media Adtech Brand Strategy

Indosat Ooredoo boosts personalized messaging targeting capabilities with OTM tie-up


By Shawn Lim | Reporter, Asia Pacific

November 15, 2021 | 4 min read

Indonesia-based telco Indosat Ooredoo has partnered with Out There Media (OTM) to better target its subscribers with personalized messaging.

The telco will provide OTM with analytics and an understanding of the market, allowing OTM’s platform with precise targeting and personalization with reach to enable “micro-targeting at scale” for its future brand clients.

“Today more than ever, it’s critical that we can connect with our subscribers in impactful, engaging, interactive, and innovative ways. Mobile advertising is a key part of achieving this, and we’re delighted to be officially partnering with Out There Media to further our ambitions in this space,” said Ritesh Kumar Singh, the chief commercial officer of Indosat Ooredoo.


Indosat Ooredoo wants to connect with its subscribers in impactful, engaging, interactive, and innovative ways

“With this partnership, we’re looking forward to delivering interactive mobile advertising campaigns that go beyond the reach of traditional advertising channels available today. This is an exciting time for Indosat Ooredoo, and we look forward to announcing our initial campaigns in due course,”

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Michael Jahotsen, sales director for Indonesia at Out There Media explained brands today are always looking at new ways to engage with their customers, while at the same time, operators want to keep offering relevant products and offers to their subscribers from brands they love.

“Our technology provides brands with the reach and targeting they need while enabling mobile operators to become substantial players in the digital ad space, unlocking significant revenue streams and offering them the engagement they crave from their subscribers,” he said.

“We are looking forward to launching some exciting campaigns with Indosat Ooredoo’s brand partners to demonstrate just how transformative and powerful Mobucks can be for the operator and brand world.”

In a previous conversation with The Drum, Singh said the Covid-19 pandemic has seen Indosat Ooredoo accelerated use of digital technology, especially on mobile devices – leading the telco to realize the importance of having a strong network infrastructure and offering an accessible customer experience.

He also talked about how Indosat Ooredoo follows a playbook to target non-subscribers and drive conversions in Indonesia for online sign-ups for mobile plans and devices across its multiple brands.

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