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By John McCarthy | Media editor

November 12, 2021 | 1 min read

The Drum’s been at Cop26 in Glasgow feeling out how the UN conference will shape the future of sustainability. We explore the responsibility marketers have in changing the behavior of businesses and consumers alike as well as getting their own houses in order.

Featured in our report is Stephan Loerke, chief executive officer of the World Federation of Advertisers (WFA); Cameron Matthews, senior brand manager at Tennent Caledonian Breweries; Jake Dubbins, managing director at Media Bounty; and Otravin’s global brand director Farhad Nadeem.

Modern Marketing Media Planning and Buying Cop26

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