Watch: marketers on how Cop26 changed the sustainability agenda

The Drum’s been at Cop26 in Glasgow feeling out how the UN conference will shape the future of sustainability. We explore the responsibility marketers have in changing the behavior of businesses and consumers alike as well as getting their own houses in order.

Featured in our report is Stephan Loerke, chief executive officer of the World Federation of Advertisers (WFA); Cameron Matthews, senior brand manager at Tennent Caledonian Breweries; Jake Dubbins, managing director at Media Bounty; and Otravin’s global brand director Farhad Nadeem.

Over the week, we’ve been talking about greenwashing, media carbon measurement, Greenpeace’s warning to agencies and a letter asking tech giants and governments to deplatform climate lies.

Check out our Cop26 liveblog for a day-to-day breakdown.