By Hannah Bowler | Senior Reporter

November 12, 2021 | 2 min read

An Icelandic tourism body has parodied Mark Zuckerberg’s metaverse announcement in a promotional video for the country.

In the two-minute film, Zuck lookalike ‘Zack Mossbergsson’ pokes fun at Facebook’s Meta rebrand by introducing the ‘Icelandverse.’

Mimicking Zuckerberg’s hand gestures and stifled speech, Mossebergsson introduces his “revolutionary approach on how to connect our world – without being super weird.”

Visiting Iceland is “enhanced reality without the silly headsets,” he says.

The video touts the country’s “water that’s wet" and “skies you can see with your eyeballs.”

The clip directly mocks Zuckerberg’s claim the metaverse has “the feeling of presence ... like you’re there with other people,” by instead featuring another human with which to “connect with.”

The ad even trolls Zuckerberg’s infamous sunscreen shots, with the lookalike getting in a thermal pool.

Private company Inspired by Iceland, which sells and promotes Icelandic products, is the body behind the ad.

Zuckerberg responded to the ad by Tweeting: "Amazing. I need to make a trip to Icelandverse soon. Glad you're wearing sunscreen too."

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