The Drum Awards Brand Strategy Agency Models

Nominees revealed for The Drum Awards for Experience 2021

By Eleanor Lim, Event Producer

November 11, 2021 | 8 min read

The Drum Awards for Experience honors the marketers that truly bring their message to life. By creating immersive and unusual experiences, they help advertisers connect with audiences in the most memorable way.

Factory 360

The bright doors of Factory 360's work for Stand Together, nominated in the Community or Not-for-profit Experience category.

While this has been another tumultuous year for events, the industry has shown itself to be both agile and resourceful: expect all-new hybrid concepts, virtual fashion shows, and of course a long-awaited return to in-person activations.

This year’s winners will be announced on Tuesday, December 7, at 4pm GMT. Register here to be a part of the virtual ceremony. In the meantime, visit the website for more information on each of the shortlisted entries.

B2B Experience of the Year

  • Amplify for Adidas

  • Momentum Worldwide for American Express

  • Smyle for Wella

  • TikTok for Business

  • Trademark

  • XYZ for Levi’s

B2C Experience of the Year

  • Audience for Virgin Media

  • Prime Weber Shandwick for Felix (Orkla Foods Sweden)

  • Superfly for Clear

  • The Park for NBCUniversal

  • Wink Creative Experiential Agency for Bud, Anheuser-Busch Inbev

Best ‘At Home’ Experience

  • Amplify for Adidas

  • Cogs & Marvel for Adobe

  • Cow for The Kraken Rum

  • Crunchyroll

  • Forta Productions for Warner Music UK

  • Fuel for PayPal

  • Swamp Motel for Amazon Prime Video

  • The Park for NBCUniversal

Brand Activation as Part of an Integrated Marketing Campaign of the Year

  • Cake (Havas) for EE

  • Amplify for Sony Interactive Entertainment

  • Audience for Virgin Media

  • Hakuhodo and Grab for Panasonic

  • Imprint Projects for Amazon Studios

  • ITV

Brand Activation at a Large-Scale Event of the Year

  • Hakuhodo and Grab for Panasonic

  • TRO - The Shared Experience Agency for BMW UK

Community or Not-for-profit Experience

  • Deloitte Digital for Ad Council

  • Factory360 for Stand Together

Conference/Exhibition of the Year

  • Brandfuel for Advertising Association

  • Meet & Potato for Poundland and Dealz

Corporate Event of the Year

  • 9Rooftops Marketing

  • Amplify for Google

  • Imagination

  • PubMatic

  • Studio Giggle for CVC

Culinary Experience

  • Audience for Virgin Media

  • Grayling for Good Catch

  • Riot games/League of Legends: Wild Rift

Event Production of the Year

  • Amplify for Sony Interactive Entertainment

  • Tommy for Netflix

  • TRO - The Shared Experience Agency for BMW UK

  • Wink Creative Experiential Agency for APF International (District West)

  • WRG (a division of The Creative Engagement Group) for Merz Pharma

Event Technology of the Year

  • Cake (Havas) for EE

  • Amplify for Sony Interactive Entertainment

  • Amplify for Adidas

  • Audience for Virgin Media

  • SAP

  • Studio Giggle

  • The Wall Street Journal Custom Events

Experience Agency of the Year (40+ staff)

  • Amplify

  • Brandfuel

  • Fuel

  • Imagination

  • Invnt

  • Momentum Worldwide

  • TRO

  • WRG a division of The Creative Engagement Group

Experience Agency of the Year (Under 40 staff)

  • Imprint Projects

  • Lively

Global Experiential Brand Campaign of the Year

  • Amplify for Sony Interactive Entertainment

  • Catherine Turner Limited, Lucan TV and Twelve Marketing Ltd for Boehringer Ingelheim

  • Hakuhodo and Grab for Panasonic

  • Jam3 for Complex

  • NVE Experience Agency for Pinterest

  • The Park for NBCUniversal

In-House Event of the Year for ITV

  • MOI for Ciena

  • NVE Experience Agency and TheFutureParty

  • Omniwomen UK and Allies

Innovative Experience of the Year

  • Amplify for Dr. Martens

  • Amplify for Adidas

  • Amplify for Afterpay

  • Audience for Virgin Media

  • Barbarian for Fenty Beauty

  • Edelman UK & Ireland and Unit 9 for Xbox

  • MediaMonks and SpaceBuzz for The Overview Effect Foundation

  • Prime Weber Shandwick for Felix (Orkla Foods Sweden)

  • Wētā Workshop LTD

Open Air Experience of the Year

  • Amplify for Sony Interactive Entertainment

  • Cogs & Marvel for San Francisco Pride

  • Hakuhodo and Grab for Panasonic

  • Mini

  • Prime Video

  • Superfly for Clear

  • Wink Creative Experiential Agency for APF International (District West)

Pivot Initiative of the Year

  • 9Rooftops

  • Amplify for Sony Interactive Entertainment

  • Amplify for Dr. Martens

  • Barbarian for Fenty Beauty

  • Circus/MediaMonks for ABinBev

  • Cow for The Kraken Rum

  • Swamp Motel

  • The Park for NBCUniversal

Product Launch/Relaunch Experience of the Year

  • Amplify for Sony Interactive Entertainment

  • Barbarian for Fenty Beauty

  • Invnt for General Motors

  • MediaMonks for Jordan Brand

  • NVE Experience Agency for 2K Games

  • Riot games/League of Legends: Wild Rift

  • Wink Creative Experiential Agency for Bud, Anheuser-Busch Inbev

Retail/In-Store Experiential Brand Activation of the Year

  • Edelman UK & Ireland

  • isin for Vans Europe

  • Jam3 for Complex

  • Prime Weber Shandwick for Felix (Orkla Foods Sweden)

  • Rebel and Soul for The Macallan

  • Wink Creative Experiential Agency for Bud, Anheuser-Busch Inbev

Sponsorship Activation/Event of the Year

  • Amplify for Dr. Martens

  • Amplify for Afterpay

  • DHL

  • Mini UK

  • MKTG Australia for DoorDash

Sports or E-Sports Experience of the Year

  • AELTC & Wasserman for All England Lawn Tennis Club

  • AFC Ajax

  • Boxpark in partnership with Here Be Dragons

  • MediaMonks for Klarna

  • NVE Experience Agency for 2K Games

  • Riot games/League of Legends: Wild Rift

  • Studio Giggle

Team of the Year (40+ staff)

  • Amplify

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