As life returns to normal, can agencies prove their purpose?
Agencies - like their clients - have been sorely tested over the course of the pandemic. A lack of face-to-face interaction, the breaking of the chain between brands and customers, the decimation of live events... all have meant that agencies have been peeled back to their cores.
That has led to a reappraisal of agencies' purposes, however, and a reexamination of what it means to be both an employer and a client partner. In this episode of The Drum Network two guests from our network of experts discuss how they have put purpose at the core of their agencies' offerings.
Featuring insight from Receptional's director Dean Rowland and CEO of Creative Race Rob Shaw, this episode discusses how we can retain the primacy of purpose as life returns to normal.
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When you've been in the business of marketing since 1978, and supported clients of every size and from every sector, you gain a profound understanding of what they...
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