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Shortlist announced: The Drum Awards for Social Purpose

The 'Business G.IRL Incubator' project from Intuit QuickBooks and Compton Girls Club has been shortlisted in two categories.

The nominees for The Drum Awards for Social Purpose 2021 have been announced. As issues of social and climate justice become even more important to consumers everywhere, marketing is more than just a way for brands to communicate or sell. These awards celebrate the people and companies making a positive change through responsible marketing.

This year’s winners will be announced at a virtual ceremony on Tuesday, November 30 at 4pm GMT. Add it to your calendar here and join The Drum as we celebrate the marketing that’s changing the world.

Best Brand or Charity Collaboration

  • WE Communications for Cotton On Group

  • TBWA\Chiat\Day Los Angeles for Intuit Quickbooks, Compton Girls Club

  • LadBible Group for Asda, Tickled Pink, Coppafeel!

  • Cow for Intimina

  • WeTransfer for Serpentine Gallery

  • Wunderman Thompson UK for HSBC UK

Best PR Campaign

  • Don’t Cry Wolf for Tangle Teezer

  • Havas Turkey

  • Cow for Intimina

  • Seven Communications

  • Fanclub for MusicMagpie

  • Pic PR for CHD Living

Rising Star

  • Penguin Books for Sharifah Grant

  • Hue House for David J. Butler

Social Purpose Team of the Year

  • ITV

  • OPCC Devon and Cornwall, Devon County Council, NHS Devon CCG

Best Response to Change

  • Allison+Partners for Budweiser

  • Pic PR for CHD Living

  • CNNIC

  • Kindred for Wrap

  • Weber Shandwick for Iceland Foods Ltd.

  • Weber Shandwick for Unilever

  • Trip.com Group

  • KPMG

Change Maker of the Year 2021

  • The Empathy Business

  • Dentsu International

  • Frito-Lay North America

  • Tag

Best in Representation of Diversity and Inclusivity in a Campaign

  • DentsuMcgarryBowen for Crayola

  • Havas Media

  • HavasPlus

  • Mastercard

  • Wilderness Agency for Direct Line

  • Don’t Cry Wolf for Hairy Tales

Design for Good

  • Weber Shandwick for Breast Cancer Now

  • Wunderman Thompson UK for White Ribbon

  • Work & Co for Give Blck

  • Work & Co for Herman Miller, Diversity in Design Collaborative

Best in Brand Purpose

  • 360i for Oreo

  • Bambino Mio

  • Iceland Foods Ltd.

  • Fresh Cravings

  • Prime Weber Shandwick for Felix (Orkla Foods Sweden)

  • Weber Shandwick for Unilever

Best in Community Engagement

  • Conscious Communications

  • DBS Bank Indonesia - ‘Championing Social Enterprises’

  • DBS Bank Indonesia – ‘Stronger Together Fund’

  • Do Big Things for SEIU 2015

  • Middleton Davies for Western Power Distribution

  • TBWA\Chiat\Day Los Angeles for Intuit Quickbooks

  • Asha& Co.

Diversity and Inclusion Company of the Year

  • 89up

  • ActiveCampaign

  • Lucid

  • Fat Beehive

  • Momentum Worldwide

Best Stunt or Live Event

  • Fanclub for MusicMagpie

  • Prime Weber Shandwick for Felix (Orkla Foods Sweden)

  • Marble LDN for Appear Here and Sisterhood

  • Havas Turkey

  • Deloitte Digital for Ad Council

Best Use of Creativity

  • Cow for Intimina

  • Among Equals for The Girls Network

  • Weber Shandwick for Unilever

  • AFC Ajax

  • Hoy Buenos Aires

  • Fanclub for MusicMagpie

  • MBAstack for Solace Women’s Aid

Social Purpose Company of the Year

  • Team Rubicon

  • Penguin Books

  • VidMob Gives

  • Raw London

  • Kindred

  • Revolt London

Best Integrated Campaign (offline and online)

  • MRM for No More

  • Weber Shandwick for Fauna & Flora International

  • Weber Shandwick for Iceland Foods Ltd.

  • AFC Ajax

  • Battersea

  • Revolt London for Affinity Water

Best Use of Technology

  • ShoppingGives

  • VidMob Gives

  • Work & Co for Give Blck

  • Samsung for Samsung

  • Mastercard

  • Nucco for Southern New Hampshire University

Campaign of the Year (for profit)

  • Cow for Intimina

  • Pic PR for CHD Living

  • Revolt London for Budweiser Global

  • Rizzello Creative for Schroders

  • Don’t Cry Wolf for Tangle Teezer

  • Penguin Books

  • Reach Solutions, Essence and Cake for BT

Best Content Marketing Campaign

  • Four Nine

  • Accion

  • 23red for Network Rail, British Transport Police

  • Catsnake: The Story Agency for WWF

Campaign of the Year (not for profit)

  • Battersea

  • Dentsu International

  • Don’t Panic London for WaterAid

  • Invnt Group

  • Zinc Network for Internet Watch Foundation

  • Among Equals

  • psLondon

  • The Kite Factory

  • #IAmWhole

  • Frank

Best Social Media Campaign

  • British Red Cross

  • MRM for No More

  • Great Ormond Street Hospital Charity

  • Facebook UK for The Trussell Trust

  • Wilderness Agency for Direct Line

  • Aardman

  • LadBible Group for Tampax

Best Video Campaign

  • H&M

  • Adam&EveDDB for Great Ormond Street Hospital Charity

  • MBAstack for Solace Women’s Aid

  • Revolt London for Budweiser Global

  • BBC StoryWorks Commercial Productions for Consumer Goods Forum

  • Penguin Books

Innovation of the Year

  • H&M

  • Bray Leino for North Devon Hospice

  • Mastercard

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