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Vimeo’s ‘NSFW’ employee personality test pokes fun at workplace transformation

Vimeo gets cheeky with new ‘NSFW’ personality test

Vimeo has launched a quirky, immersive questionnaire to help employees of all kinds determine their workplace personality and discover how they might work best in our new reality.

Video hosting and sharing platform Vimeo today rolled out a cheeky new campaign designed to drive awareness about the ways in which the norms of working have changed for good – and how all of us can improve our experience of work, while maintaining a sense of humor.

In a recent survey conducted by the video platform, more than 75% of respondents indicated that they believe the way we work has been permanently changed. Only 14%, however, said they feel confident about it.

In an effort to help employees of all kinds feel more comfortable and confident in the future of work, and to learn how employees can work better and smarter in our new reality, Vimeo created its first ‘NSFW (New Standard For Work) quiz.’

Concepted by Vimeo’s in-house team and brought to life with the help of independent creative agency B-Reel, the brief questionnaire is built around eight common professional personas that have emerged in the new workplace. Fundamentally, the quiz is a personality assessment designed to help participants understand the kind of collaborator they are, the ways in which they work best and who they are in the workplace.

“The campaign was born out of the idea that the world continues to shift around us, and new standards for work have emerged,” says Harris Beber, the company’s chief marketing officer. “We thought an NSFW* personality test was a cheeky way to capture this moment in time, all while keeping it lighthearted and a little weird.”

When participants enter the portal to take the quiz, they’re guided on a fun, interactive experience with work-inspired animations – such as a desktop clock with spinning hands, a swiveling office chair and undulating office plants. Users answer a handful of quick multiple-choice questions that survey everything from your happy hour habits and snacking style to how you write emails and interact with colleagues on video conferences. After a quick opportunity to capture users’ email addresses, Vimeo displays the user’s results, which tells them a little bit about their workplace personality and how they work best.

Ultimately, says Beber, Vimeo “wants people to have fun, learn something about themselves in our NSFW reality, and – hopefully – connect the dots between Vimeo powering a video-first work world.”

Indeed, marketing efforts like these aim to further capitalize on the widespread shift to remote work and the increased adoption of video sharing and virtual communications. The company’s third-quarter earnings indicate that revenues increased 33% year-on-year – a spike largely attributable to a 14% lift in subscribers and a subsequent 15% boost in average revenue per user. With over 6,000 enterprise customers today, it’s clear that Vimeo has made its mark in the new workplace. Creative marketing initiatives like its ‘NSFW’ personality test could help garner engagement and, ultimately, accelerate revenue growth.

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