Digital Transformation Adtech Brand Purpose

A connected, personal experience depends on a well-formed identity strategy



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November 9, 2021 | 4 min read

There is little doubt that the big business battle now being waged is for customer experience. The winners will be those that can make every customer moment really matter, by connecting experiences for their customers across their entire ecosystem.

You can’t deliver connected and personal experiences for your customers without the ability to confidently connect their many moments, which a well-formed identity foundation will provide.

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Your customers are the lifeblood of your business, their needs and wants impact every aspect of your business

“Your customers are the lifeblood of your business – their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service,” said renowned entrepreneur and marketing guru John Rampton.

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Download this white paper below to discover:

  • The fundamentals of identity
  • Benefits of mastering customer identity
  • Risks from not having an identity strategy
  • The way forward to develop an identity strategy

For more thought leadership, visit our website: Merkle EMEA - Truth in Data. Proof in Performance (

Digital Transformation Adtech Brand Purpose

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Data-driven customer experience management (CXM) company Merkle last year formed its own B2B group, a collective of five sector-leading companies. Merkle B2B, part of dentsu international, delivers B2B brand creation and activation across the globe, enabling end-to-end business marketing solutions.

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