Crypto.com signs up to be Twitch Rivals' global brand marketing partner

Crypto.com has become the first official global marketing partner of Twitch Rivals.

As the Amazon-owned platform's official marketing partner, Crypto.com will have category exclusivity, in-stream branded segments, media placement, activations at Twitch events, and more.

The partnership will launch during “Twitch Rivals: Ultimate Challenge, Live” from Las Vegas on November 4 and will feature in-real-life challenges and Local Area Network competition.

Crypto.com’s brand will be featured in more than 250 Twitch Rivals broadcasts per year across North America and Latin America, Europe, the Middle East, and Africa as well as APAC regions.

“We are extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports. With well over 1 billion gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable,” said Kris Marszalek, co-founder, and chief executive officer of Crypto.com.

Lou Garate, head of global sponsorship sales at Twitch added: “Twitch Rivals has built a loyal and global community of next-gen fans. Through our partnership with Crypto.com, we are looking forward to continuing to create new and exciting moments to drive engagement for our passionate and tech-savvy viewers.