Ad of the Day: Philips encourages conversations around men’s health this Movember

This Movember, Philips and creative agency Dept have joined forces to debut ‘Right Under Your Nose’, a light-hearted campaign that aims to kick-start some serious conversations around men’s health.

Since 2013, global charity Movember has funded more than 1,250 men’s health projects, taking on huge topics such as mental health and suicide prevention, prostate and testicular cancer.

This new digital campaign, which was shot by acclaimed director Augusto Zapiola, showcases situations from a man hanging upside down apparently checking his balls to two men in a doctor’s waiting room discussing changes to their bodies and two bowling alley buddies analyzing cancer statistics.

The short videos always end with the simple message that the solution is ‘right under your nose’, accompanied by the appearance of a mustache.

“We wanted to put a spotlight on things that should be obvious topics of conversation, but for some reason aren’t talked about enough between men,” said João Inácio, creative director at Dept.

“We then explain them in the most obvious way possible, with a humorous twist.”

The social-first campaign is the first collaboration between Philips and Movember, all under production house Wenneker.

“We think it’s important to normalize the important, sometimes uncomfortable men’s health topics,“ said Theodoros Koulos, creation manager at Philips. “Partnering up with purpose-driven institutions like Movember and fighting for better health is at the very core of our brand.”

Movember is an annual event that involves the growing of mustaches during the month of November to raise awareness of men’s health issues. You can find out more at www.movember.com

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