Watch: Hellmann’s spotlights food waste with Cop26 installation
Globally, one-third of all food produced for human consumption is lost or wasted. To raise awareness of the problem, Unilever-owned Hellmann’s has created an installation at Cop26. The Drum caught up with the brand boss and artist behind the work at the event.
Food loss and waste is an unseen, under-valued problem. If it were a nation, it would be the third-largest emitter of greenhouse gases, behind China and the USA. But the link between food waste and climate change is poorly understood, says Unilever.
To help people learn about the connection between food waste and climate change, Hellmann’s has partnered with Israeli-Dutch multi-disciplinary artist Itamar Gilboa to create a powerful installation titled ’The Food Waste Effect’.
“With over 60% of food waste coming from households, we wanted to inspire people to take action in their own kitchens,“ says Adriana Angelova, global brand marketing manager of Hellmann’s at Unilever.
Watch the full interview with Angelova and Gilboa in the video above.
The Drum is on the ground at Cop26 between November 1-12. You can catch up on our coverage of the event here.