TikTok, Ikea, Dunelm, Lego and Police Scotland: the best ads of the month

After a busy month in creative, The Drum rounds up the best ads that arrived in October.

TikTok has released a creative spot that hilariously takes inspiration from some of the social giant’s most-viewed videos after appointing Publicis Groupe’s US-based center of creative excellence Le Truc to work on the campaign.

‘You Have To See It’ stars ordinary people, celebrities and TikTok creators discussing cultural moments on the platform. With cameos from Martha Stewart, who dramatically starts breaking down a random wall in search of a hidden apartment, and also well-known TikTok creators including @tinx, @ghosthoney, @alexisnikole and @brookeab, the ad hopes to entice non-users to join the platform.

Meanwhile, to help Ikea on its mission to ensure customers feel safe, happy and ready for anything in their homes, the Swedish retailer has enlisted the help of creative agency Mother, as well as some super hench bears.

‘Every home should be a haven’ highlights the importance of feeling content in your place of residence and having the space that you need to combat life’s stresses – all with the help of the retailer’s product range.

When it comes to home improvements, British homeware brand Dunelm wants to blow away the autumn blues with bright new campaign ‘Dun Your Way.’

The spot, created by ad agency Creature, shows a dystopian vision of colorless suburbia, where families live drab, gray lives. The introduction of a carrier bag bursting with colorful Dunelm furnishings begins a domino effect, leading to a riotous embrace of maximalism, set to Do Your Thing by Basement Jaxx.

This month marked the United Nation’s International Day of the Girl, and in celebration, Lego released a new film, ‘Let’s get the world ready for girls,’ calling on parents and children to champion inclusive play for all.

The spot features inspiring and entrepreneurial girls who are already rebuilding the world through creativity, including Fatima, who is the UAE’s youngest inventor; her sister Shaika, who loves space and wants to be the first woman on the moon; and Chelsea, who is the founder of a charity that gives away free art supplies to children in need.

New research commissioned by the Lego Group reveals that girls today feel increasingly confident to engage in all types of creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older.

Police Scotland has unveiled a straight-talking campaign that aims to reduce sexual violence toward women by encouraging men to have honest discussions about male sexual entitlement.

‘Don’t Be That Guy’ was released on social media and asks all men to take a good look in the mirror and address their attitudes and behavior toward women at home, work and while socializing.

The premise of the PSA is that sexual violence starts long before you think it does, with misogyny and sexism being a gateway. Views of the video have reached over 430k and feature young men asking questions such as ‘You ever give a girl a compliment ... and wondered why you didn’t get a thank you?’ and ‘Ever slid into a girl’s DMs and went ahead and just showed her it?’

For more creative news, please visit The Drum’s new creativity hub on the website or drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.