To celebrate John Lewis’s much anticipated Christmas ad reveal, The Drum explores the retailer’s previous creative.
Department store John Lewis is a leading light in UK Christmas advertising. Its high-profile work over the last decade-and-a-bit has often captured both the headlines and the hearts of the British public. However, after a year like no other, the retailer is up against it to not only bring some festive cheer to a nation ready to celebrate after last year's lockdown dampened plans but also ensure it delivers the sales it needs.
Below are the last 15 Christmas ads from the retailer.
2020: Give a Little Love - Adam&EveDDB
2019: Excitable Edgar - Adam&EveDDB
2018: The Boy and The Piano - Adam&EveDDB
2017: Moz the Monster - Adam&EveDDB
2016: Buster the Boxer - Adam&EveDDB
2015: Man On the Moon - Adam&EveDDB
2014: Monty The Penguin - Adam&EveDDB
2013: The Bear and the Hare - Adam&EveDDB
2012: The Journey - Adam&EveDDB
2011: The Long Wait - Adam&Eve
2010: A Tribute to Givers - Adam&Eve
2009: Sweet Child o’ Mine - Adam&Eve
2008: From Me To You - Lowe London
2007: Shadows - Lowe London
If you can’t get enough of John Lewis, here’s some Christmas ad pitches some top creatives offered to The Drum, unveiling what campaigns they would run if they were in the Adam&EveDDB creative director’s seat this year.