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Marketing Brand Strategy John Lewis

Watch every John Lewis Christmas ad since 2006

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By John McCarthy | Opinion editor

November 8, 2023 | 3 min read

To commemorate the launch of John Lewis’s much anticipated 2023 Christmas ad, we go through every festive hit since 2006.

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The 2023 John Lewis Christmas ad came out early Thursday, November 9. It was creative agency Saatchi & Saatchi’s first for the retailer, which for years has been looked after by Adam&EveDDB.

John Lewis is a leading light in UK Christmas advertising. Its high-profile work over the last decade-and-a-half has often captured both the headlines and the hearts of the British public.

However, after a year like no other, the retailer is up against it to bring festive cheer to a nation ready to celebrate after the last few years of dampened celebrations and economic slowdown.

Below are the 17 Christmas ads from the retailer.

2023: Snapper, the Perfect Tree (Saatchi & Saatchi)

2022: The Beginner (Adam&EveDDB)

2021: Unexpected Guest (Adam&EveDDB)

2020: Give a Little Love (Adam&EveDDB)

2019: Excitable Edgar (Adam&EveDDB)

2018: The Boy and The Piano (Adam&EveDDB)

2017: Moz the Monster (Adam&EveDDB)

2016: Buster the Boxer (Adam&EveDDB)

2015: Man On the Moon (Adam&EveDDB)

2014: Monty The Penguin (Adam&EveDDB)

2013: The Bear and the Hare (Adam&EveDDB)

2012: The Journey (Adam&EveDDB)

2011: The Long Wait (Adam&Eve)

2010: A Tribute to Givers (Adam&Eve)

2009: Sweet Child o’ Mine (Adam&Eve)

2008: From Me To You (Lowe London)

2007: Shadows (Lowe London)

Marketing Brand Strategy John Lewis

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