Work & Wellbeing Agency Culture Diversity & Inclusion

The Drum Network Podcast: Attracting and retaining young talent


By Chris Sutcliffe | Senior reporter

October 28, 2021 | 2 min read

We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent.

In this episode of The Drum Network Podcast, we ask three experts about how they're going about creating a work environment that is conducive to young talent. Hannah Smith of Cult, Mike Petricevic of Waste Creative, and Oliver Bruce of Pinpoint Media join senior reporter for The Drum Chris Sutcliffe to discuss the issue.

You can listen to The Drum Network Podcast on Spotify, iTunes, Google, or by searching 'The Drum Network Podcast' within your favourite podcast app.

Work & Wellbeing Agency Culture Diversity & Inclusion

Content created with:

Waste Creative

Waste is an independent creative agency founded in 2006. We connect entertainment brands with their fans, to drive creativity, culture and commercial success. A virtuous circle we call ‘Brands powering fans, powering brands’.

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PinPoint Media

Data led, purposeful and quality content that delivers real business benefits and palatable analytics.

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Cult's ideas and insight take some of the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value. Founded in London in 2012 by Bridey Lipscombe and Cat Turner, we launched a New York studio in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $8m.

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