The Drum Awards for Agency Business 2022

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Modern Marketing B2B Marketing The Drum Awards

Shortlist announced: The Drum Awards for B2B 2021

By Eleanor Lim | Event Producer

October 28, 2021 | 13 min read

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What's this?

From combating webinar fatigue to managing never-before-seen supply chain disruption, B2B marketers have been overcoming hurdle after hurdle. While the field was once perceived as secondary to the big budgets and glamorous, celebrity-filled campaigns of B2C, business marketers are adapting quickly to a new and challenging world, making waves as they do.

Drum

FedEx has been nominated in the Best Use of Social Media category

The Drum Awards for B2B seek to recognize the marketers and companies behind the year’s most dynamic, effective work. 2021’s winners will be announced on November 18 – register to watch the ceremony here. The full list of nominees is below.

As part of The Drum’s ongoing commitment to supporting business marketers and to sharing best practice from around the world, B2B WorldFest is returning in November. Presented in partnership with Stein IAS and with support from LinkedIn, this two-day festival is packed with content, from wall to virtual wall, on four topics vital to accelerating growth and success: creativity, culture, transformation and strategy. See the full agenda here.

Best Response to Change

  • CDE Group

  • Cocktail Academy

  • Constant Contact In-House Creative Team

  • DHL Supply Chain

  • Golin for Collinson

  • Mower for Iroquois Healthcare Association

  • Twitter

Best Use of Emotion in B2B marketing

  • Doremus & Co for Lego

  • Gyro for Sentry

  • MRM for Panasonic Corporation of North America

  • OMNE for McCain

  • True for Mondi

  • Wunderman Thompson UK for BT

Best Pro-Bono Campaign

  • InfuseMedia

  • Red Lorry Yellow Lorry for FemTech Lab

Best B2B Agency Promotion

  • Earnest

  • Just Global

  • LogicLogicMagic

  • Mower

  • Rise Interactive

Best Internal Company Event

  • Ciena

  • Deloitte

  • Michelin Reifenwerke AG & Co KGaA

  • Mower

  • Stein IAS

  • The Why Agency Ltd for Citrix

  • Yahoo

Best Direct Mail

  • Havas CX Helia for Toolstation

  • Intelligent Demand for Comcast Business

  • LinkedIn

  • Sharper B2B Marketing for Panasonic Toughbook

  • Twogether for Salesforce

B2B Print/Illustration or Imagery

  • Addleshaw Goddard

  • Doremus & Co for Lego

  • Rooster Punk for Imagen

  • True for Mondi

Best B2B D&I Program/Initiative

  • Altimetrik

  • Earnest

  • Facebook UK

  • Google

  • Yahoo

Best B2B Rebrand

  • Brave for Orluna

  • Dentsu Singapore for NCS Pte Ltd

  • Invicomm

  • MRM for SAIC

  • Superscript

  • The Croc

  • Where Giants Roam

Best B2B Educational Series

  • CNBC Catalyst

  • Gyro for McCain Foods

  • Lime Venue Portfolio for Lime Venue Portfolio

  • Samsung Electronics America & Merkle for Samsung

  • Silver Agency for Dell Technologies

  • Thinkbox

  • Wunderman Thompson UK for BT

B2B for Good

  • Cisco Philippines for Cisco

  • Formula Media for The Prince’s Trust

  • Green Dot Agency for Deloitte’s Financial Services Practice

  • Malwarebytes

  • Mower

  • Oracle for Oracle

  • Rooster Punk for Opayo

  • The Access Group

Best Employee Communications Campaign

  • Dentsu Singapore for NCS Pte Ltd

  • Michelin Reifenwerke AG & Co KGaA

  • MVF

  • Verticurl

Best B2B Solutions Provider

  • Adobe

  • Anura.io

  • Brand Metrics

  • Cisco Philippines

  • Fundamental Media

  • Yext

B2B Rising Star

  • Adam Hardie, Retina

  • Anna Blades, Don’t be Shy

  • Charles Barkham, Punch!

  • Heather Mellinger, Verticurl

  • Rosie Challis, Just Global

B2B Brand of the Year

  • Lycored

  • Pleo

  • The Trust: The Wall Street Journal, Barron’s Group

  • TikTok for Business

B2B Agency of the Year (Small)

  • Gravity Global

  • Retina

  • Rooster Punk

  • The Croc

  • TMW Business

B2B Agency of the Year (Medium)

  • Harvard

  • Just Global

  • MRM

  • Stein IAS

B2B Agency of the Year (Large)

  • Merkle B2B

Marketer of the Year

  • Aruna Ravichandran, Webex by Cisco Systems

  • Jennifer Bunting, LinkedIn Marketing Solutions

  • Zev Ziegler, Lycored

B2B In-House Agency of the Year

  • Bloomberg Media Studios

  • Bullitt Group

  • Pleo

  • Yahoo

Martech Hero

  • Stein IAS

  • Don’t be Shy

  • Verticurl

  • Retina

Best Use of Social Media

  • Electric House for Citroën

  • FedEx for FedEx

  • Gravity Global for Embraer

  • Twitter – ‘BBC Dad – Conversation Settings’

  • Twitter – ‘#BestOfTweets Brand Bowl LV’

Best TV/Video/Audio Campaign

  • DentsuMcgarryBowen for American Express

  • Doremus & Co for Vonage

  • Doremus & Co for Lego

  • Just Global for Proofpoint

  • McIntosh Laboratory Inc

  • Twitter

  • Yellow New Zealand & HeyYou for Yellow New Zealand

Digital Transformation Initiative of the Year

  • DigiCert In partnership with AuthIndicators (BIMI) Working Group

  • Hearts & Science for AT&T Business

  • Segro and VMI Studio

Best Limited Budget Campaign

  • CNBC Catalyst

  • Digital Radish for LifeWorks

  • Just Global for Proofpoint

  • OneGTM for Zen Internet

  • Sharper B2B Marketing for Panasonic Toughbook

  • Stein IAS for Trelleborg

  • TMW Business for Cyberfort Group

Best Use of Artificial Intelligence

  • Just Global for F5

  • ProQuo AI for CleanCo

  • Yext

Best Omnichannel Campaign

  • Gravity Global for Embraer

  • Mower for Iroquois Healthcare Association

  • True for Mondi

  • True for Click Travel

  • Yellow NZ & HeyYou for Yellow New Zealand

Best Demand-Generation Campaign

  • Doremus & Co for NI

  • Merkle B2B for Workday

  • Mower for Iroquois Healthcare Association

  • Shaped By for Nutanix

  • Stein IAS for Trelleborg

  • The Marketing Practice for O2 Business

  • Yellow NZ & HeyYou for Yellow New Zealand

Best Content Marketing Campaign

  • CNBC Catalyst

  • Digital Radish for Exasol

  • Gravity Global for Embraer

  • MRM for Microsoft

  • NTT in Partnership with The Trust: The Wall Street Journal, Barron’s Group

  • Publicis Sapient

  • Twitter

  • Wyatt International Ltd for Pandrol

Best B2B Brand Campaign

  • Gravity Global for Sage

  • Harvard for Square and Mastercard

  • Rizzello Creative for Schroders

  • TikTok for Business for TikTok

  • Yellow & HeyYou for Yellow New Zealand

Best B2B Thought Leadership Strategy

  • ACI Worldwide

  • DHL Customer Solutions & Innovation

  • Foundry 360 for CVS Aetna

  • Shaped By for Nutanix

  • Twitter

Best Product Launch

  • April Six Mobility for ScaniaUK

  • Doremus & Co for Lego

  • Fireworx for Adey

  • Gravity Global for Sage

  • Stein IAS for Duracell/Procell

  • The Think Tank for Asendia

  • Twitter

Best Use of Data/Insights

  • ACI Worldwide

  • Havas CX Helia for Toolstation

  • Mower for Iroquois Healthcare Association

  • Spotify Advertising

  • Twogether for Hitachi Vantara

Best Corporate or Brand Website

  • 93 Digital for Kadence International

  • Brave for Orluna

  • Retina for Kloudspot

  • Spotify Advertising

Best OOH Campaign

  • NO S

Most Innovative or Creative Use of Content

  • Digital Radish for Exasol

  • Impact.com

  • Retina for Kloudspot

  • Yahoo

Best Use of Personalization

  • Intelligent Demand for Ping Identity

  • UBS in Partnership with Spark Foundry and The Trust: The Wall Street Journal, Barron’s Group

Best Use of Programmatic

  • EssenceBT

  • Hotwire for Honeywell

  • Kingpin Communications for DigiCert

  • True for Bullitt

Best PR Campaign

  • ADP

  • Citizen Relations for P&G Professional

  • Golin for Collinson

  • Nexus Communications for British Lion Egg Processors

  • Say Communications Limited for Universal Robots

  • The Marketing Practice for O2 Business

Best Native or Sponsored Content Program

  • CNBC Catalyst for UK Department for International Trade

  • Doremus & Co for NI

  • Euronews for Accenture

  • UBS in Partnership with Spark Foundry and The Trust: The Wall Street Journal, Barron’s Group

  • Wells Fargo

Best Use of Emerging Tech

  • Novacom for Chevron

  • Segro and VMI Studio

Best Use of Data/Technologies Across Marketing Activities

  • ScoreApp

  • Spotify Advertising

  • Tofaş & Tanı for Tofaş

Best In-Customer Experience, Live or Virtual Event

  • Adobe

  • Callsign

  • Emarsys

  • Hotwire for Zoom

  • Nucco for UBS Asset Management

  • ODI, The Business Narrative, Philpott Design, AlLegory Communications

  • Twogether for Ellucian

Best Digital Campaign

  • Gravity Global for Embraer

  • MRM for Microsoft

  • Retina for Jumio

  • Rizzello Creative for Schroders

  • The Think Tank for Asendia

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